Taste of Shetland
Catering trailer wrap
Objective
Eye-catching advertising and promotion of the huge variety of top quality local produce in our islands. Taste of Shetland / Shetland Food and Drink’s acquisition of a mobile catering trailer, available for hire for events within and out with Shetland, provided the perfect blank canvas to achieve this.
Process
Advise on the orientation, composition and resolution requirements for the large images needed for the project. Assist the SFD team to select the most suitable photographs to adorn the trailer sides from a vast collection of images submitted from an open competition they ran.
Twelve additional sponsor logos from the supporting companies involved, as well as the Taste of Shetland branding, had to be considered during the design phase. These had to be incorporated subtly enough so as not to impact on the stunning photography but stand out enough to provide the sponsors with worthwhile coverage.
We also added extra promotional impact to the trailer branding by adding text and logos on the roof to be noticeable for drone footage, as well as turning the side panels into liquid chalkboards to allow daily specials to be added to the menus of those hiring the trailer.
Result
“We would like to extend our grateful thanks to Andrew at Studio for his excellent work in designing a wrap for the Taste of Shetland trailer to a tight deadline. Andrew showed great artistic vision and patience in developing a design that meets multiple stake-holder needs and effectively tells the story of our organisation. We look forward to the trailer becoming a familiar sight in Shetland and beyond.”
