Shetland Times Printing approached local businesses in the fashion, motoring and financial sectors with ideas for projects that would see them all work together to promote their particular industry. From this, successful and ongoing leaflets, “Shetland Fashion Outlets”, “Winter Motoring”, “Summer Motoring” and “Money Matters” have been designed, created and then distributed as inserts in The Shetland Times newspaper, twice per year per edition.
Feedback from these various publications remains positive and we are happy to have brought these local companies together to successfully promote and market their products and services.
Shetland Times Printing welcomes enquiries from companies in all business sectors and will maintain our motivation to continue to help provide effective, competitively priced marketing and advertising ideas and products.
Job Description: Project managed, designed, produced artwork and printed leaflets using hard copy or text supplied as a Microsoft Word file and images supplied as suitable high resolution jpeg or tiff files. Artwork created using InDesign software. Distribution included through The Shetland Times newspaper.
Size/Materials: 8pp A5 portrait, folding out landscape and printed on 150gsm quality gloss art stock.
Design/Prepress: Designed, produced artwork on Apple iMac desktops using InDesign software using hard copy or text supplied as a Microsoft Word file and images supplied as suitable high resolution jpeg or tiff files. Images output to metal plates on Agfa Galileo Computer to Plate (CTP) system. Job proofs were supplied in PDF format and hard copy digital format on Xerox Docucolor 250 / 7335 Digital Printers. Pressproofs for colour matching output on Epson StylusPRO 7800 Colour Proofing System.
Printing: Full colour process throughout on our Komori S29 commercial printing press. One section printed work and tumble. Colour profiles for job content sent directly from prepress to Komori’s automated ink management system, facilitating precise colour matching.
Finishing: Job trimmed to finished size on our Polar 76 EMA guillotine Microcomputer controlled programmable guillotine before being folded on our Stahl folder. Jobs booked as inserts in The Shetland Times newspaper using our “All areas of Shetland” option (9700 copies) on various dates throughout the calendar year.