Posts Tagged 'Newspaper Insert'

May 2, 2017

We’ve been pleased to work with Morrison Construction to keep the Shetland community up to date with progress on the construction of the new Anderson

Filed under: Printed Jobs

We’ve been pleased to work with Morrison Construction to keep the Shetland community up to date with progress on the construction of the new Anderson High School and associated accommodation block in Lerwick.

On the last Friday of every month we product a newsletter which is designed, printed and distributed as an insert within The Shetland Times newspaper to ensure it reaches the majority or the Shetland public, informing them of the latest phase of construction, what’s due to happen next, as well as introducing them to some of the key employees involved in the project.

Having recently produced “Issue 16” we have approximately six issues left to run before the school is due to be finished. We hope all goes well over the next few months and that the school remains on track to be completed on schedule.

If you want to keep your customers or the Shetland community up to date with the latest news from your company call us to discuss how we can help you raise awareness and engagement through the power of print and our unique distribution services.

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June 1, 2016

Shared production and distribution costs provide excellent value for money as well as the leaflet showcases the products and services…..

Filed under: Printed Jobs

It’s time for our Summer Motoring leaflet! Having a few days of nice weather perhaps doesn’t justify calling it summer just yet but it’s easy to justify why readers should shop locally for all their motoring needs as our participating businesses have some great products and services on offer.

Get in touch with them and get great advice and deals.

Distributed as an insert in The Shetland Times newspaper throughout Shetland using our “town and country” option (8400 copies) all participating businesses get the added bonus of access to our 18,360 AIR readership figure (number of adults over the age of 15 in Shetland who read our title).

If you would like to get included  in the next Summer (or Winter) edition of this promotional leaflet give us a call on 01595 742000 or contact us at printing@shetlandtimes.co.uk. The leaflet provides excellent value for money to our clients as we split production and distribution cost equally between participating businesses which makes this a very attractive marketing option.

ADD PRINT, ADD POWER to your promotions.

There are as many benefits to print, perhaps the most important is tangibility and the fact readers have made a conscious decision to put time aside to read without any distractions. With all good publications there’s also a feeling of substance, of stimulating the senses, taking the reader further down the “path to purchase” – that’s always a good route!!


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January 8, 2015

“The Filter” monthly newsletter provides the latest information, images and photographs for the Laggan-Tormore project…

Filed under: Printed Jobs

“The Filter” monthly newsletter provides the latest information, images and photographs for the Laggan-Tormore project. Located approximately 125km north-west of the Shetland Islands, the Laggan and Tormore oil fields represent the future of the UK oil and gas industry. Both fields lie in an area known generically as West of Shetland – a region geographically closer to the North Atlantic than the North Sea – located on the edge of the UK continental shelf.

This newspaper tabloid format was chosen to promote easier readability and increase the design/layout capabilities.

The Filter December

January 2, 2015

Shetland Times Printing approached local businesses in the fashion, motoring and financial sectors with ideas for projects that…

Filed under: Printed Jobs

Shetland Times Printing approached local businesses in the fashion, motoring and financial sectors with ideas for projects that would see them all work together to promote their particular industry. From this, successful and ongoing leaflets, “Shetland Fashion Outlets”, “Winter Motoring”, “Summer Motoring” and “Money Matters” have been designed, created and then distributed as inserts in The Shetland Times newspaper, twice per year per edition.

Feedback from these various publications remains positive and we are happy to have brought these local companies together to successfully promote and market their products and services.

Shetland Times Printing welcomes enquiries from companies in all business sectors and will maintain our motivation to continue to help provide effective, competitively priced marketing and advertising ideas and products.

Customer: Various.

Job Description: Project managed, designed, produced artwork and printed leaflets using hard copy or text supplied as a Microsoft Word file and images supplied as suitable high resolution jpeg or tiff files. Artwork created using InDesign software. Distribution included through The Shetland Times newspaper.

Size/Materials: 8pp A5 portrait, folding out landscape and printed on 150gsm quality gloss art stock.

Design/Prepress: Designed, produced artwork on Apple iMac desktops using InDesign software using hard copy or text supplied as a Microsoft Word file and images supplied as suitable high resolution jpeg or tiff files. Images output to metal plates on Agfa Galileo Computer to Plate (CTP) system. Job proofs were supplied in PDF format and hard copy digital format on Xerox Docucolor 250 / 7335 Digital Printers. Pressproofs for colour matching output on Epson StylusPRO 7800 Colour Proofing System.

Printing: Full colour process throughout on our Komori S29 commercial printing press. One section printed work and tumble. Colour profiles for job content sent directly from prepress to Komori’s automated ink management system, facilitating precise colour matching.

Finishing: Job trimmed to finished size on our Polar 76 EMA guillotine Microcomputer controlled programmable guillotine before being folded on our Stahl folder. Jobs booked as inserts in The Shetland Times newspaper using our “All areas of Shetland” option (9700 copies) on various dates throughout the calendar year.

December 12, 2014

Printed Menus of all types, from takeaway, in-house, display and as inserts in The Shetland Times.

Filed under: Printed Jobs

Printed Menus of all types, from takeaway, in-house, display and as inserts in The Shetland Times.

Benefits of producing professional menus:

When selling food items it is particularly essential to create a good first impression and give consumers instant confidence in your business and its produce. Having a professionally produced menu plays a part in achieving this and we can design, layout, print and finish your menus to help showcase your products.

Customer:

Various including, The Great Wall, Flames, KGQ Hotels, Sarmile, Phusiam, Da Muckle Café and Scalloway Hotel.

Customer Feedback:

Frequent re-orders for many of the menus provides positive feedback that the formats chosen work well and our clients’ tell us there is a strong and constant demand for their takeaway menus in particular.

Size:

Pagination will depend on the amount of items you wish to include on your menu. Formats vary widely from A5 single sided, 6pp or 8pp 1/3 A4 through to 4pp A4 depending on usage. There are various other format options too which can be discussed and we have a selection of samples at our factory for clients to view.

Our Recommendation:

6pp or 8pp 1/3 A4 menus work well for takeaway menus.

Materials:

From 80gsm coloured uncoated papers through to 300gsm uncoated, silk or matt art boards, we can help you choose which will be most beneficial dependent on our clients’ proposed usage.

Our Recommendation:

For in-house/table menus we suggest using one of our heavier card options.

Printing:

Your options are varied and will depend on usage. Single or two colour suits a variety of formats but full colour can provide that extra eye-catching edge.

Our Recommendation:

If your in-house menus are changing on a regular basis, get us to print a generic “template” with your corporate details and “menu” strap-line. This will allow you to overprint the menu content whilst keeping them looking professional.

Finishing:

We provide the option to gloss or matt laminate menus which creates a protective coating.

Our Top Tip:

If you want to get your menu out to the majority of potential clients within Shetland, call us for information on our “Shetland – Town and Country” distribution option. We insert 9700 copies of your menu into an issue of The Shetland Times newspaper which cover the majority of the islands.

July 24, 2012

Product sales flyers are a highly effective way of raising customer awareness of your products and can help increase…

Filed under: Printed Jobs

Product sales flyers are a highly effective way of raising customer awareness of your products and can help increase consumers’ purchasing intentions.

Customer: The Shetland Times Bookshop

Customer Feedback: “Definitely had response to the advertising flier, both in terms of direct sales of some stock and comments which indicated that customers had noticed items which had been on the flier. Clearly a positive effect only three shopping days since it appeared”.

Size: This A4 flyer was designed by us and printed on both sides to allow enough space for the product images to be large and highly visible, producing an eye-catching and high impact promotional media tool. 

Our Recommendation: Don’t overcrowd the space you have with too many items.

Materials: Printed on a 90gsm gloss art, this provided an economical and effective stock to use as a high volume insert for the local newspaper.

Our Recommendation: Recycled and lighter gloss or silk papers are perfectly adequate for this type of work and make this type of promotion very accessible to many businesses, large or small.

Printing: Full colour throughout – it provides high impact imagery, grabbing consumers’ attention and attracting them in to read and then act upon your promotion in their own time.

Finishing: The flyer was inserted into The Shetland Times newspaper and distributed throughout the islands using our “Shetland – Town and Country” option. This provides the perfect medium for reaching our customer’s target audience effectively.

Our Recommendation: Choose a format that will display your products (or services) to their full potential – all us to discuss your options.

ADD PRINT – ADD POWER to your promotions: Recipients spend more time with direct mail so the sales message can be more effective.