July 24, 2012
|  Filed under: Printed Jobs

Product sales flyers are a highly effective way of raising customer awareness of your products and can help increase consumers’ purchasing intentions.

Customer: The Shetland Times Bookshop

Customer Feedback: “Definitely had response to the advertising flier, both in terms of direct sales of some stock and comments which indicated that customers had noticed items which had been on the flier. Clearly a positive effect only three shopping days since it appeared”.

Size: This A4 flyer was designed by us and printed on both sides to allow enough space for the product images to be large and highly visible, producing an eye-catching and high impact promotional media tool. 

Our Recommendation: Don’t overcrowd the space you have with too many items.

Materials: Printed on a 90gsm gloss art, this provided an economical and effective stock to use as a high volume insert for the local newspaper.

Our Recommendation: Recycled and lighter gloss or silk papers are perfectly adequate for this type of work and make this type of promotion very accessible to many businesses, large or small.

Printing: Full colour throughout – it provides high impact imagery, grabbing consumers’ attention and attracting them in to read and then act upon your promotion in their own time.

Finishing: The flyer was inserted into The Shetland Times newspaper and distributed throughout the islands using our “Shetland – Town and Country” option. This provides the perfect medium for reaching our customer’s target audience effectively.

Our Recommendation: Choose a format that will display your products (or services) to their full potential – all us to discuss your options.

ADD PRINT – ADD POWER to your promotions: Recipients spend more time with direct mail so the sales message can be more effective.