January 6, 2017

We are already being advised to brace ourselves for “Blue Monday” aka the 18th January…

Filed under: Printed Jobs

January blues?

We are already being advised to brace ourselves for “Blue Monday” aka the 18th January, the day which the pundits have designated as being officially the most depressing of the year. Why? The nights will still be long, spring will seem an eternity away, our carefully made New Year resolutions will, by then, already have been broken, and our bank balances (hammered after the Christmas spendathon) will be urgently in need of a boost.

Shetland, however, is one place where the January blues don’t seem to hit quite so hard. It’s not easy to feel glum amidst all the Up-Helly-A’ cheer. If you’re directly involved in preparing for the festival, the whole month will fly past in a happy blur; even if you’re just a spectator on the night, anticipating the magnificent fiery spectacle will give you a much-needed lift. And if Up-Helly-A’ isn’t your bag, you can still admire the many fine beards on display and know that with each local Up-Helly-A’ festival we edge ever closer to spring time.

This month’s Shetland Life has plenty to offer the Up-Helly-A’ enthusiast, beginning with an interview with this year’s Guizer Jarl, Lyall Gair. It was a real pleasure to meet Lyall and be a fly on the wall for an “in the hot seat” interview with his niece and nephew. If you’re wondering what the Jarl’s favourite dinner is, or what his wrestling name would be, look no further than this magazine. The Shetland Life team would like to thank Lyall very much for taking time out of his busy schedule to help us, and we wish him and his squad all the very best for the big day.

John Coutts has kindly shared some wonderful photographs of Up-Helly-A’s in the 1960s. It was great fun talking to some of the characters from these old photographs: listening to their recollections of times past and finding out about their lives now.

Of course, Up-Helly-A’ is not just about men and beards. Jeff Merrifield speaks to Lesley Simpson, the first female Guizer Jarl of the South Mainland Up-Helly-A’ (SMUHA). He finds out about her life and the music which inspires her in “Tracks of my life”.

Up-Helly-A’ simply could not happen without the army of women who organise the night-long entertainment in the halls. Hostess Emma Williamson (née Knight) shares some entertaining stories of goings-ons at the Ro-ro. She also dishes out some practical fashion advice for those attending a hall this year.

We were delighted to have Alexa Fitzgibbon on board this month as our featured photographer. In addition to supplying the marvellous images for our cover and lead feature, Alexa provides a fascinating glimpse into Up-Helly-A’ from a socio-anthropological perspective.

It’s not all about Up-Helly-A’ – this issue is crammed with lots of other great content. We are very pleased to announce a new bi- monthly column from the gardeners at COPE. We also have a crafting activity from Ana Arnett, Chris Percival’s reflections on winning last year’s Cooking Challenge and Chris Cope on the success of local band, Trookers.

So, if Up-Helly-A’ isn’t enough to shake off your winter blues, Shetland Life should keep you smiling until February. See you then!

 

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January 3, 2017

We are happy to produce programmes for festivals of all sizes, providing services from project management through to…

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We enjoy producing programmes for festivals of all sizes, providing services from project management through to, importantly, finishing all projects on time to agreed production schedule at very competitive rates. Our Up-Helly-A’ season starts in December every year and finishes in mid March when the final galley goes up in flames! We print programmes for festivals from the south mainland up to the north isles but would be glad to hear from any festival that would like our assistance.

If any festival committee currently producing their own Up-Helly-A’ literature would like us to help print your programme please contact us and we can discuss the best format, materials and pagination to meet your needs and budget.

SKOAL!

For more information on Up-Helly-A’ click here.

 

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December 5, 2016

Perhaps not the most exciting read we have ever published but definitely still one of the most popular and useful publications to have

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Definitely still one of the most popular and useful publications to have around the office or in your house.

The Shetland Directory and Classified Business list does what is says on the tin (or cover!) and provides in-depth contact information for businesses and supplied residential details for the Shetland region. With a supporting advertising spread throughout the edition too, if you need to get in touch with or want to know more about the products and services our local businesses have to offer, this is an essential publication to have.

Copies are available at £4 by contacting 01595 or info@shetlandtimes.co.uk

You can also access our classified business and residential listings online too at www.shetlandtimes.co.uk/directory

November 29, 2016
Looking for information on how to make the most of your time in Shetland and also find the best accommodation to suit your type of holiday? The Shetland Accommodation Guide 2017 edition is out now and available from...
Filed under: Printed Jobs

Looking for information on how to make the most of your time in Shetland and also find the best accommodation to suit your type of holiday?

The Shetland Accommodation Guide 2017 edition is out now and available from VisitScotland’s 89 national visitor information centres and other distributors. You can also view the digital version at http://edition.pagesuite-professional.co.uk/launch.aspx?pbid=c4e585a9-fb70-4e86-b279-bcc180ef66d0

Packed full of information, including brief holiday facts, travel details and some of the main Shetland event dates, we are proud to help promote our islands and participating businesses to both the local and tourist markets.

We hope you enjoy the publication and are inspired to book some of the fantastic accommodation available to further enhance you stay in Shetland.

 

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October 6, 2016

Have you seen the latest Shetland Recreational Trust annual report? It looks………………….

Filed under: Printed Jobs

Have you seen the latest Shetland Recreational Trust annual report?

It looks fantastic with the four cover images having been “spot UV varnished” to make the pictures pop out. This type of specialist finish also increases the tactile nature of the reading experience too. The inner pages have been designed to pull through the angled boxes on the cover and we’ve had excellent feedback from our client.

If you want your next publication or promotional project to include an element that makes it stand out from the crowd, give us a call. We will provide suggestions and design ideas to incorporate into your printed material that will make it more attractive, memorable and get noticed.

Contact us by dropping in along, calling us on 01595 742000 or by e-mail, printing@shetlandtimes.co.uk. We look forward to your call.

 

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September 5, 2016

Shetland Wool Week is a world renowned celebration of Britain’s most northerly native sheep, the Shetland textile industry and ….

Filed under: Printed Jobs

Shetland Wool Week is a world renowned celebration of Britain’s most northerly native sheep, the Shetland textile industry and the rural farming community on these islands and the 44pp of this A5 programme we printed for the seventh consecutive event is packed full of information.

Being involved with and helping to promote local events to increase awareness of Shetland and the fantastically varied crafts, trades, events, products, services and businesses we have within the islands is rates highly on our agenda.

Wool Week has grown into an internationally acclaimed event attracting visitors from all over the world and we are happy to play our small part in producing the promotional literature to further enhance their enjoyment of the event and participation opportunities.

 

Wool Week Cover

Wool Week Page sample

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August 1, 2016

The Shetland Craft Trail and Makers booklet for 2016/17 has been well received after distribution throughout the isles and…………

Filed under: Printed Jobs

The Shetland Craft Trail and Makers booklet for 2016/17 has been well received after distribution throughout the isles and further afield.

The booklet, printed in the new 148 x 148mm format that has proved to be a successful update for the Shetland Arts & Crafts association, provides details and imagery of the quality assessed products from throughout Shetland. Businesses from Unst to Fair Isle create work for sale often inspired by the their environment, culture or indigenous materials for galleries and customers worldwide.

We are happy to help play our part to assist and promote local business in raising awareness and interest in their goods through quality print.

 

 

Crafts Spread Sample

Craft Map

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July 18, 2016

We recently received a request to design and provide Ocean Kinetics with a variety of promotional material to showcase…..

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We recently received a request to design and provide Ocean Kinetics with a variety of promotional material to showcase their services.

The meeting with their team allowed us the opportunity to offer them one of the new products from our range, digitally embossed business cards with soft touch lamination, alongside a pull up banner and promotional flyers.

If you are looking for continuity to help identify and run throughout your full corporate promotional range please give us a call. Whatever you need designed and printed to help get your business noticed, we are happy to assist.

We were very pleased to receive the following testimonial:

I can’t recommend The Shetland Times enough – they provide a professional, cost effective service in a time frame that many other printing providers could not match.
The Shetland Times staff are on hand at every step to help and offer advice and were more than happy to assist with any and all of our last minute changes.
Our business cards, promotional flyers and banner were all delivered ahead of schedule and we were very happy with our final products.
We will definitely be using The Shetland Times for our future projects.

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June 1, 2016

We’ve just delivered an order for promotional leaflets to a new local tour business operating out…

Filed under: Printed Jobs

We’ve just delivered an order for promotional flyers to a new local tour business operating out of Lerwick Harbour and we wish them well for the forthcoming seasons.

Shetland Seabird Tours flyer also includes a new highly tactile finish that we now offer which provides a little extra protection from any drizzly weather or splashes. The “soft touch” lamination will allow any light moisture to be wiped off but also adds a luxurious finish that will stimulate the senses! As the name suggests, there is a smooth yet soft feel to the finish which, in our experience to date, is always commented upon in a positive fashion by the leaflet reader!

If you think your business stationery or promotional material would benefit from this finish give us a call and we can let you experience “soft touch” before placing your next order. Drop in along and see the range of samples available at our Gremista factory.

Shetland-Seabird-Tours-Leaflet

June 1, 2016

Shared production and distribution costs provide excellent value for money as well as the leaflet showcases the products and services…..

Filed under: Printed Jobs

It’s time for our Summer Motoring leaflet! Having a few days of nice weather perhaps doesn’t justify calling it summer just yet but it’s easy to justify why readers should shop locally for all their motoring needs as our participating businesses have some great products and services on offer.

Get in touch with them and get great advice and deals.

Distributed as an insert in The Shetland Times newspaper throughout Shetland using our “town and country” option (8400 copies) all participating businesses get the added bonus of access to our 18,360 AIR readership figure (number of adults over the age of 15 in Shetland who read our title).

If you would like to get included  in the next Summer (or Winter) edition of this promotional leaflet give us a call on 01595 742000 or contact us at printing@shetlandtimes.co.uk. The leaflet provides excellent value for money to our clients as we split production and distribution cost equally between participating businesses which makes this a very attractive marketing option.

ADD PRINT, ADD POWER to your promotions.

There are as many benefits to print, perhaps the most important is tangibility and the fact readers have made a conscious decision to put time aside to read without any distractions. With all good publications there’s also a feeling of substance, of stimulating the senses, taking the reader further down the “path to purchase” – that’s always a good route!!


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