Posts Tagged 'Newspaper'

September 25, 2017

…..asked many locals as the naked (top right) van cruised past. We are delighted with our new van graphics

Filed under: Company News

…..asked many locals as the naked (top right) van cruised past. We are delighted with our new van graphics and are can now reveal – it’s us, The Shetland Times!!

Promoting our core business of design & print, weekly printed newspaper, monthly magazine and online news portal, we hope our eye-catching graphics (and van colour) get more potential customers talking. And talking to us about utilising all our products and services.

The newspaper brand is very well known but can sometimes lead to our other products and services being overshadowed. The van graphics are to remind all potential clients that our design team and print factory facilities (we have the only commercial print presses on the island) are available to them.

Well designed promotional print products still pack a mighty punch, have an enviable reach and provide great ROI. In this age of multimedia marketing and communication, print retains a number of unique qualities that grab the attention of consumers. By integrating print and online services, we help manage and provide our customers with highly effective cross media packages that can include online advertising, videos and podcast promotions.

We foresee our latest weapon, the green machine, will help us get this message across.

March 1, 2011

Our Rockwell Goss Community is an eight-unit, web offset, lithographic press incorporating a four-colour printing tower…

Filed under: Company News

Our Rockwell Goss Community is an eight-unit, web offset, lithographic press incorporating a four-colour printing tower. This allows us to produce our local newspaper The Shetland Times, the Orkney & Shetland Standard, various special event feature pull-outs, and in 2005 a special edition daily full-colour newspaper for the Island Games sporting event which was held in Shetland over seven days.

The Goss began life at our previous premises at Prince Alfred Street, Lerwick in 1980 with only three units and a folder. Additional units have since been installed to meet our customers’ advertising needs and also a demand for increased pagination.

For the technically minded, some of our press specifications and related details are listed below:

  • Maximum capacity, printed in one run using all eight units, produces a 40-page tabloid newspaper (including eight full-colour pages);
  • Papers larger than 40pp are produced in separate runs and collated together;
  • Five webs are run and split as they are formed on a v-folder;
  • It takes three printers and two assistants to run a 40pp newspaper;
  • Run speed is approximately 13,000 copies per hour;
  • Single width units run blanket to blanket from paper housed within integral web reel stands;
  • Reel statistics: width = 890mm, length 11750m, weight = 477kg, grammage = 45gsm;
  • Approximately 18,000 copies of an 8pp newspaper are contained on one reel;
  • An average of four full reels are used every week to produce the local newspaper;
  • Approximately 11,500 copies of The Shetland Times are printed on a Thursday each week.

Please contact us if you are considering producing a project in a “newspaper” style format and we can discuss the technical specifications prior to providing you with a free quotation.

Click here to access our Contact Form.